Patagonia is the first B-Corp in the United States. Patagonia has clearly defined its social and environmental values, by honouring its commitments to employees, customers, suppliers and communities – as well as to the financial health of its investors. Their criteria for selecting the best products are based on functionality, maintainability and, above all, durability. One of the most direct ways of limiting environmental impact of its operations is through products that last for generations or can be recycled so that the materials from which they are made remain in use.

Rituals became a B Corp in 2022. The company uses its business operations as a force for good. This B Corp certification is the ultimate proof that affordable luxury and sustainability can go hand in hand. To achieve B Corp status, Rituals has been assessed across all areas of its business. From products and people to the environment, Rituals is constantly working to improve sustainability outcomes.